CHEESE ROLL U.K.
Motion Identity
The Gloucestershire Cheese Roll -
an annual event held in Gloucestershire, UK said to go back centuries, the Cheese Roll involves a set of volunteers throwing themselves down a steep grassy hill in pursuit of a wheel of Gloucester cheese.Whoever gets to the bottom first - injured or not - is crowned the winner. This set of event promotion material captures a playfulness that contrasts the extreme nature of the sport, all while perpetuating the irreverent silliness of the legendary Cheese Roll.
DELIVERABLES
︎ One 20-second show opener
︎ One 15-second ad
︎ Three social/ad banners
︎ One poster mockup
︎ One live TV transition
GOALS AND INTENT
︎ Create a multi-faceted design system
︎ Designing for multiple platforms
︎ Tread the line between serious and silly
WHAT DID I LEARN?
︎ Cinema 4D
︎ Practice in system continuity
︎ Event promotion design
︎ Practice in system continuity
︎ Event promotion design
PROCESS! PROCESS! PROCESS! PROCESS! process!
